APT Group - Past and Present
A family-owned company since its auspicious conception in the 1920s, APT had its beginnings when Bill McGeary built a bus body on a tray truck after a tram strike affected the city of Melbourne. Through Bill’s son Geoff, APT pioneered Australia’s dynamic travel industry in the 1960s and 1970s via a diverse range of modes. Such innovation continues to thrive within the APT Group today, now a multi-brand business with an extensive global portfolio of touring and cruising products still owned and controlled by the McGeary family.
Now, with a third generation of the family contributing to the APT Group's success, the benefits of the company's family-style culture are increasingly apparent. While vigorously pursuing a global vision, the unwavering focus is on delivering a life-enriching and memorable holiday experience for each and every individual.
Such longevity in a competitive environment, coupled with a proven ability to meet the shifting expectations of the modern traveller, is testament to the pioneering spirit upon which the company was founded, and upon which it continues to operate and flourish today.
APT Group - Global Vision
The APT Group recently embarked on a program of extensive international growth, with the objective of positioning the company as a truly global tour and cruise operator and one of the world’s leading travel companies. In doing, so the company has embraced an efficient, goal-oriented business plan that nurtures and develops a culture of exceptional performance.
Future growth will be achieved via multi-brand and channel marketing, acquisitions, joint ventures, planned organic growth through new product development and strategic investment in travel industry growth areas. Significantly, we will continue to expand on our present commitment to touring in regions that include Europe, Scandinavia, the Americas and Asia.
Further expansion in infrastructure is planned to enhance the APT Group’s position as the market leader in the industry. As the number one tour operator in Australia and New Zealand, the company is committed to the continuation of its role as a fully integrated travel business by owning, operating and controlling its touring and cruising operations.
Over 85 years Australian Family Owned
The essence of APT started in Australia in 1927 by Bill McGeary, and is still owned and run by the McGeary family, including the third generation, Rob and Lou.
Fully Inclusive Holidays and Guaranteed Prices
All our prices are fully inclusive and guaranteed, so you'll know exactly where you stand.
APT Cultural Touring Experiences
With APT, we have a great mix of cultural touring experiences so you can discover the local culture first-hand.
APT's Awards - Travel Industry Recognition
APT is proud to be consistently the most awarded touring company in Australia but what gives us greatest pleasure is the 98% satisfaction rating from APT travellers.