Media Coverage
Strongest sales day of 2026 at APT Travel Group
June 23, 2026 — The APT Travel Group achieved its best sales day of 2026 last Tuesday – and its fifth best of all time – in what the company says is a “clear sign that Australian consumers are ready to explore the world again.”
APT's first-ever river ships are redefining luxury on the water
June 22, 2026 — Impressively outfitted, Antipodean in style and designed by Hecker Guthrie, the APT Solara is a new European river ship that has reinvented the category.
APT Travel Group’s Lou Tandy named EY Entrepreneur Of The Year 2026 national finalist
June 18, 2026 — APT Travel Group Family Principal and Director Lou Tandy has been recognised among Australia’s leading business figures after being named a national finalist in the EY Entrepreneur Of The Year 2026 awards.
Global travel giant invests in Echuca tourism icon
June 15, 2026 — The iconic steam whistles aren’t going anywhere, but big changes are coming to Echuca’s paddlesteamer fleet.
A global travel company has invested in the region, acquiring one of Echuca’s most beloved and recognisable tourist attractions.
APT Luxury Travel launches 100-Day World Tour to mark its centenary
June 3, 2026 — APT Luxury Travel has launched its 100-Day World Tour, a once in a lifetime itinerary created to mark its centenary year in 2027 and one of the first announcements to mark the APT’s 100-year celebrations.
APT Ostara brings a new kind of quiet glamour to Europe’s rivers
May 28, 2026 — On a seven-night Main and Rhine river cruise, APT Ostara pairs Australian design, thoughtful art and six distinct dining venues with a sense of theatre that feels quietly original
A luxurious new floating hotel redefines the European riverboat experience
November 6, 2025 — Quietly cruising the Rhine, Main and Danube, new Hecker Guthrie-designed vessel Solara is the latest addition to the APT fleet.
Unlike the flashiness of yachts or the heftiness of passenger ships, luxury riverboats have a long-held romanticism associated with a charmingly unhurried and leisurely pace. ‘There’s a unique rhythm and intimacy that’s quite distinct from other cruising experiences,’ says Stacey Van Harn
Marvels and Majesty: Glide through the Mediterranean and British Isles with APT Luxury Travel
October 31, 2025 — From the sun-drenched islands and ancient ruins of the Mediterranean to the dramatic cliffs, historic castles, and charming villages of Britain and Ireland, next year will see two incredible opportunities to explore these destinations with one of Australia’s leading travel companies. APT Luxury Travel has partnered with cruise line Seabourn to bring ultra-luxury small ship cruising to the Mediterranean and British Isles aboard the elegant Seabourn Venture.
Sail the legendary shores of Britain and Ireland in unrivalled comfort
October 28, 2025 — Forget planes, trains and automobiles. The best way to visit some of the UK’s most memorable destinations is by ship. Cruising with APT Luxury Travel takes you to hard-to-reach destinations such as the Orkney islands with their rich Viking legacy, and the serene beauty of Iona, the birthplace of Scottish Christianity.
Discover these places and more on APT Luxury Travel’s 13-day Britain and Ireland Explorer small-ship cruise.
Tipping is out, Vegemite is in on this new Aussie-made river cruiser
Sep 18, 2025 — Ever wandered through a new place and felt perfectly at home? For many of my fellow Aussies travelling onboard Europe’s newest river cruiser, the Australian-owned, Australian-designed APT Ostara, that unexpected sense of kinship kicks in during our stroll through the south German town of Bamberg.
This extraordinary cruise on holy waters is stranger than fiction
August 24, 2025 — Now here I am, experiencing one of these endearingly flummoxing moments for myself. The truth, they say, is often stranger than fiction and I decide then, that for me, from here on, it will be “namaste” to come what may. I’ll soon be reminded that this is a great mindset to have when experiencing a country known for chaos, crowds and cacophony.
APT Solara stands out from the crowd
June 20, 2025 — To be or not to be a river ship – that is the question. When Australian-owned travel company APT approached the ambitious build of its new twin ships the Solara and Ostara, the brief was to create something dramatically different and see Europe through an Australian’s eyes.
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