Media Centre
APT MEDIA CENTRE
Welcome to APT's Media Centre. Here, you'll find our latest announcements, updates, and milestones. Access our press releases, media assets, and more to stay informed about APT's innovations and luxury journeys.
Newest Media Release
APT Travel Group’s MS Estrela Sets Sail
APT Travel Group celebrated the maiden voyage of its own purpose-designed and built river ship, the MS Estrela, from Porto on August 29. The vessel which has been specifically designed for Portugal’s Douro River offers an exceptional cruising experience, drawing inspiration from the rich landscapes and culture of Southern Europe.
Media Releases
The APT Travel Group acquires majority stake in Murray River Paddlesteamers.
The APT Travel Group, one of Australia's most successful travel companies, today announced the acquisition of a majority stake in Murray River Paddlesteamers.
APT Launches Once in a Lifetime 100-Day World Tour
APT Luxury Travel has announced its 100-Day World Tour, a once in a lifetime itinerary created to mark APT's centenary year in 2027.
APT's Cancer Council's Biggest Morning Tea fundraiser
The APT Travel Group exceeds target, raising over AUD$7,000 for Cancer Council.
Lake Eyre’s first complete fill in nearly 50 years
For the first time in nearly five decades, Kati Thanda–Lake Eyre, Australia’s largest inland lake, is on track to fill, creating a natural spectacle that has occurred only a handful of times in the past 160 years.
APT elevates luxury travel with Europe 2026 program
APT, Australia’s leading luxury tour operator, has launched its expertly curated Europe holidays for the 2026 season.
APT Travel Group’s MS Estrela Sets Sail
APT Travel Group celebrated the maiden voyage of its own purpose-designed and built river ship, the MS Estrela, from Porto on August 29.
Newly Refurbished Mitchell Falls Wilderness Lodge
APT Travel Group is thrilled to announce the newly renovated Mitchell Falls Wilderness Lodge is now open.
APT and Seabourn Partnership
APT and Seabourn are pleased to announce an exclusive multi-year partnership that will redefine luxury expedition cruising for APT guests.
The APT Story - A Calling to Travel
Bill’s son Geoff and his children Robert and Louise recall the APT family’s early years and look to what comes next for them.
Media Contact
For media inquiries, please contact our media team at chloedavisonpr@gmail.com.