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Discover Europe’s Hidden Gems

Embark on a European journey like no other with APT and Travelmarvel, where centuries of history, culture, and scenic beauty unfold before you. From the sunny coasts of the Adriatic to the iconic cities of Vienna and Budapest, our cruises reveal Europe’s most captivating regions with depth and authenticity. Our tours are expertly crafted to provide an immersive experience, offering insights into Europe’s diverse cultural heritage. Each tour is thoughtfully curated to ensure an unforgettable adventure, with experiences to match interests in history, art, and natural wonders.

With over 95 years of travel expertise and a team of knowledgeable local guides, APT and Travelmarvel offers more than just sightseeing. Our personalised itineraries are designed to cater to your interests, allowing you to explore Europe in a meaningful and enriching way, with the assurance of luxury, comfort, and expert guidance at every turn.

Signature Experiences

Enjoy enriching experiences that create more meaningful memories

Insider Experiences

These are enhanced experiences to help you connect with each destination and make your holiday extraordinary, whether you book one of our small ship cruises or river tours of Europe.

Outstanding Service

Relax and experience our unrivalled guidance and care

Freedom of Choice

Personalise your journey to suit your interests

Best-in-Class Fleet

Your floating retreats lead the way in luxury and comfort

Locally Inspired Dining

Savour local flavours and celebrate regional cuisine on your holiday

Redefine Luxury

For nearly a century, APT Luxury Travel has set the standard in unforgettable journeys. As we step into the next chapter of our story, our Luxury Cruises offer more than just travel — enjoy five-star comfort, world-class dining, private home-to-airport transfers, Signature Experiences and more for effortless discovery.

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New Destinations, Enriching Journeys - Explore Our Latest Touring Collection

Our new 2026/27 Worldwide Touring Collection is here, featuring unforgettable journeys across six continents with the choice of Escorted, Small Group, or 4WD touring styles. Each itinerary is crafted for immersive, enriching experiences with expert-led ease. Request your brochure today and start planning your next great escape with the travel experts you can trust.

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Europe's Rivers Now up to 50% Off

From the charm of Budapest to the canals of Amsterdam, discover Europe’s iconic cities and rivers on our 15-day European Gems river cruise across six countries. Enjoy return flights, expert-led tours, fine-dining, and top-rated service – all on one seamless journey from just £147 per person, per day. Limited time offer until 31 August 2025 or until sold out.

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Save up to 50% on 2025 Cruises*

The 2025 Summer Sale is on with savings of up to 50%* off! With limited cabins available, this is your final call to book an unforgettable journey across Europe and Asia. Offer ends 31 August 2025 or until sold out.

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Mekong River Cruises - Up to 40% off*

Explore the heart of Vietnam and Cambodia on a Mekong River cruise, where vibrant cities, peaceful villages, & rich traditions unfold with every bend. Save on select 2025 departures—plus return UK flights*, immersive sightseeing, & expert-guided service included. But don't wait - limited cabins remain and offer ends 31 July.

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APT Solara, conversation lounge.
Beautiful surroundings of the interior of Machu Picchu in a beautiful summer sunrise, Peru
View of Katz Castle and the Middle Rhine Valley in autumn. Germany

Namedy Castle

Princess Heide von Hohenzollern graciously welcomes APT guests into her home, Namedy Castle, a royal escape set near the Rhine River in Germany. After wandering through the castle and its manicured gardens, you’ll attend a cocktail party or morning tea, accompanied by a classical piano recital.

Sound of Music Show

Be welcomed by a Jagdhornbläser – a hunting horn blower – into a rustic, traditional restaurant on the Gaisberg mountain overlooking Salzburg. Enjoy a welcome drink as you soak in the scenery before savouring a delicious lunch, followed by a ‘Sound of Music’ show.

Local Encounters in Radosic

In the traditional village of Radosic, sample some of the local brandy and home-made doughnuts on arrival, the watch on as the locals perform a dance that has been passed through generations since the 18th-century. Afterwards, enjoy a cooking demonstration.

Traditional Croatian Folklore Dancers in action, short depth of field, reflection on blue floor, slight flair of light and dusk particles from clothes showing on dark areas

The perfect European Experience with APT

Each APT tour in Europe combines guided exploration with personal experiences. Whether you’re seeking peaceful retreats, history-filled journeys, or cultural adventures, our tours offer a perfect blend of relaxation and discovery. With luxury accommodations, expert local guides, and itineraries crafted for in-depth experiences, APT brings Europe to life for travellers of all interests.

From the majestic Alps of Austria to Europe’s vibrant cities and timeless landscapes, Join APT for an immersive journey across Europe’s captivating cultures, and iconic landmarks. Explore the past, revel in the present, and make unforgettable memories with APT as your guide.

An Exceptional European Tour Awaits

Opting for an APT tour promises exclusive benefits:

Europe Tours - Frequently Asked Questions

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